Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world. By 2018, companies that have “fully invested in all types of Personalization” will outsell companies that have not by 20 percent.

20% is a big number, one that could mean the difference between beating your competitors and going out of business.

While Gartner’s thesis won’t be tested for another year. There’s no denying that personalization is already having a dramatic effect on how companies do business.

Digital services like Amazon and Netflix are famous for placing personalization at the center of their products

What Is Personalization?

Personalization consists of tailoring a service or a product to accommodate specific individuals. sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising.

Personalization is a key element in social media and recommender systems.

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What is Personalization Software?

Personalization software is a tool that customizes your content based on your customers’ characteristics and behaviors. These platforms or add-ons help businesses optimize offerings by creating a more individualized customer experience.

It identifies trends in a company’s consumer behavior then uses that data to display content on a more familiar interface. By doing so, personalization software reduces product frustration for the customer because it aligns their experience more closely with their perspective.

Why do we need Personalization software?

Every visitor that interacts with your business has their own specific needs. Making it incredibly important that you meet their high expectations. Customers want a company that truly understands their needs, and they won’t be afraid to look elsewhere if they feel you’re giving them a one-size-fits-all marketing approach.

One great way to prevent this potential churn is to integrate personalization software into the customer experience.

Researchers found in a 2017 Accenture report that 44% of consumers were frustrated with companies that didn’t provide personalized shopping experiences. 41% of consumers switched companies in the previous year due to “poor personalization.”

In addition to reducing customer churn, personalization software increases customer satisfaction, which typically leads to more revenue for your business. In fact, Gartner predicts that by 2020, personalization software that can successfully analyze customer intent will increase digital businesses revenue by 15%.

 

The best 5 personalization software options for 2019.

  1. Optin Monster

It is software that aims to help small to medium-sized businesses create personalized marketing campaigns.

Optin offers personalization features such as exit-intent popups like pop-up messages and floating header messages. It has also an irresistible coupon that display an offer customized to match the visitor purchasing behavior.

Price is  $9 per month; up to $49 per month.

 

  1. Segment

It aims to deliver personalized experiences for customers throughout the entire customer journey. It offers a free developer account where you can demo some of its core tools to determine if the product is right for you. You can even enroll in short-term trials of its premium features at no extra cost.

Segment’s features are primarily intended to categorize and sort your customers based on their web traffic. Its identity resolution tool syncs data from visitors who navigated to your site then analyzes the different paths and channels that led them there. Segment then uses its trait-building tools to tag these visitors with properties that sort customers into audiences.

It Starts Free software up to $120/month

  1. Yasp

Yusp uses an information filtering system that analyzes visitors on your website or other platforms associated with your company. It then takes the data obtained from the machine learning to recommend ideal products to each visitor.

What really sets Yusp apart though is its attention to brick-and-mortar personalization options, like displaying personalized messages to customers inside your stores.

Yusp uses both collaborative and content-based filtering to recommend the most suitable items to users. Collaborative filtering uses data obtained from all visitors and content-based filtering focuses specifically on an individual visitor’s engagement history. Through the combination of the two, Yusp’s product recommendation tool can produce an attractive product offering for your customers like in the example below.

It costs $1000/month/user, as reported by Capterra

 

  1. Episerver

Episerver is like Yusp in how its machine learning operates, but one key differentiator is it doesn’t require you to build the filtering rules. Instead, the tool is preset to constantly improve its accuracy over time.

Episerver’s content sequencing tool gives you the ability to not only customize your content offering, but also to personalize the timing of the delivery. For example, Episerver can fire “triggered messages” that are automatically sent to the customer based on an engagement action.

Price: Variable

  1. Evergage

Evergage can stand toe-to-toe with any other company on this list. But what makes this company unique is its focus on B2B companies. It uses a “1:1” approach which creates purchasing experiences that are optimal for customers who buy on behalf of their company.

Evergage offers A/B testing for its modules with real-time analytics. You can then compare the results using reports like the one below. It is also purchased a growing software company called “MyBuys” in 2018.

  Price it is Variable

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