What Is Search Engine Optimization(SEO)?
The art and science of driving targeted website traffic to your website from search engines is called Search engine optimization (SEO) .
Also Search engine optimization (SEO) is a set of rules that can be followed by website owners or blog owners. They use to optimize their websites and thus improve their search engine rankings. In addition, it is a great way to increase the quality of your web site by making it;
- User friendly
- Faster
- Easier to navigate
Search Engine Optimization can also be considered as a framework since the whole process has a number of rules or guidelines, a number of stages and a set of controls.
Two Key Parts of Search Engine Optimization
On-Page Search Engine Optimization
On-page Search Engine Optimization (SEO) is making sure that a Search Engine like Google can find your web pages so they can show them in the search results. It also involves having have relevant, detailed, and useful content to the search phrases you are trying to show up for.
Off-Page Search Engine Optimization
This deals with trying to get other websites to mention and link to your website. The focus of Off-Page Search Engine Optimization (SEO) is acquiring backlinks from other websites known as “link building”.
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Why Is Search Engine Optimization Important?
In today’s competitive market, Search Engine Optimization (SEO) marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
If you have a web site, blog or online store, Search Engine Optimization (SEO) can help your business grow and meet the business objectives
Below are the 7 Reasons why Search Engine Optimization is so important in Any Business;
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Help to Gain more Visitors and Customers to your Website
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
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Improve the user experience and usability of a web site.
Search Engine Optimization (SEO) is not only about search engines but good SEO practices help also improve users Experience and usability of your Website.
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Increases the web site’s trust
Users trust search engines and having a presence in the top positions for the keywords the user is searching can help you build a Trust into your website Visitors.
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Search Engine optimization is good for the social promotion of your web site
People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
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Search Engine Optimization is important for the smooth running of a big web site
Web sites with more than one author can benefit from Search Engine Optimization in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
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Search Engine Optimization can put you ahead of the competition
The search engine optimized web site is more likely to have more customers and make more sales, If there are two web sites that selling the same thing.
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How does Search Engine Optimization works?
When typing anything to one of the search Engines for example Google or Bing then the Search engine result pages are separated into two distinct sections;
- Organic
- Paid results
Organic Search Results
Organic search results sometimes referred to as “natural” results, are natural results that rank based hundred percent on merit. In other words, there is no way to pay Google or other search engines in order to rank higher in the organic search results.
Search engine rank the organic search results based on hundreds of different ranking factors. The most Relative, Trustworthy and Authoritative website or web pages on subject are organic Result deemed by Google.
When we talk about “Search Engine Optimization”, we are talking about ranking your website higher up in the organic search results.
Paid Results
These are ads that appear on top of or underneath the organic results. Paid ads are completely independent of the organic listings. In paid Result Section Advertisers are “ranked” by how much they’re are willing to pay for a single visitor from a particular set of search results. This is known known as “Pay per Click Advertising”.
Here is the way on How Search Engines Work
When you search for something in Google or any other search engine, an algorithm works in real-time to bring you what that search engine considers the “best” result.
Specifically, Google scans its index of “hundreds of billions” of pages in order to find a set of results that will best answer your search.
Websites and web pages ranked based on this 3 Algorithm;
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Relevancy
For example if you’re searching for a Certain Keywords for Example “Digital Agencies”, you would not like to see web pages about “truck tires”. That is why Google looks for first and foremost pages that are closely-related to your keyword. However, Google doesn’t simply rank the most relevant pages at the top. That is because there are thousands or even millions of relevant pages for every search term. So to put the results in an order that bubbles the best to the top, they rely on three other elements of their algorithm:
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Authority
Authority it is Google’s way of determining if the content is accurate and trustworthy.How does Google or any search engine know if a page is authoritative?
Is by looking at the number of other pages that link to that page. Those Links are known as “back links”. The more links a page has, the higher it will rank.
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Usefulness
Content can be relevant and authoritative. But if it is not useful, any Search Engine for example Google won’t want to position that content at the top of the search results.
In fact, Google has publicly said that there is a distinction between “higher quality content” and “useful” content.
In other words, how users interact with the search results. If Google sees that people really like a particular search result, it will get a significant ranking boost.
Lastly
Digital Agencies who are Expert in Doing Search Engine Optimization became an indispensable resource for driving traffic and leads for clients Website. If your Looking for A digital Agency that can help to increase Traffic and Leads to your Website. Please don’t hesitate to Contact Deep Media as one of the Best Experienced Digital Agency.
