Many brands are focusing all their efforts on getting higher conversion rates. Don’t get me wrong. That’s extremely important for the success of your company. For the most part, conversions ultimately translate to dollars. They encourage sales and contribute to your bottom line.
But before people can convert, they need to find your website first. Growing a website takes time. It takes consistent sharing of great content for months and months on end. Usually, it takes most people about two years to get big. This means that your growth is slow and steady just as the traffic coming to your site is slow and steady.
6 Ways to Increase Website Traffic
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Increase your social media presence
In this day and age, your company can’t afford to ignore social media. Across the globe, social media usage has been increasing at a rapid rate for the past decade or so. Having a Facebook profile isn’t enough anymore. You need to make sure you have an active presence on other platforms as well, such as:
- YouTube
- Snapchat
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Start blogging
If your website doesn’t have a blog already, make creating one a priority. It doesn’t matter what type of business you have or what industry you’re in. Blogging is one of my favorite ways to increase website traffic and generate new leads.
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Produce video content
Consumers want more videos from brands. That’s why 87% of marketers produce video content online. Videos yield a 157% increase in organic search traffic as well. Furthermore, 46% of consumers act after watching a video advertisement. Give the people what they want. Your business should have a YouTube channel set up, and you need to add new videos to it on a regular basis.
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Improve your SEO
A great way to generate leads and traffic is through search engine optimization. As you can see from what we’ve already talked about, implementing some of these other lead generation strategies will automatically help your SEO. But by using other tools to improve your SEO, such as keyword research, you’ll be able to get more traffic from organic search results.
That’s because when someone is looking for something online, whether it’s a product or service, they’ll probably start with a Google search.
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Advertising on Facebook
Facebook ads can generate a terrific ROI as well as a higher click-through rate — but it’s important to distinguish between the two types plus how to reach out to prospective customers without looking like an intrusion in their newsfeed.
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Take advantage of your email list
With so many new content marketing strategies out there today, it can be tempting for brands to forgo the traditional approaches.
But email marketing needs to be part of your advertising foundation. Over the years, email marketing has withstood the test of time.
Deep Media Digital agency will give you solution to your website on how to have a best business website as well as on how to increase traffic on your site. Please contact us by Clicking HERE.
