As technology becomes more powerful and reachable, it is time you considered moving to the digital world. You must consider investing in a new website. A website that is;

  • user friendly
  • mobile responsive
  • follows the latest trends in web development
  • And is customized to your business needs.

A website says a lot about your business. It’s often your audience’s very first impression of the brand, which is why it’s Important that your website is representing your business in the best way possible and gives your visitors the best user experience.

Investing in a new website doesn’t mean you have to change every aspect of it, but you will need a strategic digital marketing plan in place to help you identify what needs to change and what can stay. Re-designing a website requires a fair amount of time, thought, strategic planning and money, so a lot of businesses put this project on the back burner;

The question to ask here is what is the real cost to the business of doing nothing?

To help you decide whether the time is right for you, we have listed below the 5 Reason why you should invest in a new website;

 

  • Your content is stagnant or UN-engaging and are not creative

Content is important when it comes to building brand awareness, and ultimately converting visitors into leads. Content can help showcase that your business is still relevant, so as long as you keep it up-to-date by adding new content regularly. Without fresh content so often, you will appear stagnant and potential customers will lose interest in your business.

  • Mobile responsive/ Your website is not Mobile Friendly or Compatibility

Mobile device browsing has made a heavy impact on all web traffic. Although desktop browsing is still widely used, mobile device browsing has grown rapidly in recent years.

As a business, it’s important to adapt to the increase in mobile users by making your website mobile-friendly. You will need a responsive design, as this is an approach to the web design which automatically adjusts the layout, sizing, orientation and proportions to display your website to suit the device that is being used. Without a responsive design, you risk losing potential consumers, as it may make navigating your site difficult and annoying.

It is becoming increasingly important that websites are equipped with mobile functionality. If you haven’t already done so, it’s time to invest in mobile optimization. More and more, consumers are using smart phones and tablets to browse online. Don’t frustrate visitors with a lack of functionality. The navigation needs to be intuitive and user-friendly

If your potential customers find it difficult to find what they’re looking for on your website, or if certain tasks are difficult to carry out on your website, then this should be a major cause for concern for all types of device users.

 

  • User expectations and Outdated website

Your potential customers may change with the passage of time. If the website is outdated and does not appeal to the new set of customers, it is time to approach a leading website design company for making it market friendly. Importantly, the information on the website should be compelling enough to attract the users. Your current website must cater to the needs of the clients. Hence, the website redesigning exercise should include features like user stories to develop credibility and gain customer assurance.

Many Companies go through a redesign process for different reasons, but the main one is the old looking site. Even Users with no experience in web design can tell that the website is outdated. This could hurt the business, especially if users are choosing between several competitors. Consumers will most likely go with a company that has a nice looking, easy-to-use website because it provides the assurance that the company is growing and on top of the latest trends and technologies.

Social Media like Twitter, Facebook, YouTube,  LinkedIn, Instagram are critical part of marketing your business. There are a lot of social platforms out there, and you should promote your presence on them on your website.

Integrating these platforms into your website will help boost your SEO, improve your business’ footprint on the social web and build your following across numerous social platforms.

 Is it worth it to maintain a presence on so many social platforms?

Yes as long as you actually maintain your content, you’ll keep your brand top of people mind and keep users engaged.

  • Call To Action

A website is an online call to action. If visitors have to search for a way to get in touch, then site has missed its purpose. Phone numbers, an email address or a drop down that allows a request for more information are essential to be there.

 

Conclusion

Building such a website or rebuild an existing one to reflect the changing market dynamics of the day, you can consider engaging a premier website development company. If your website does not appeal to your target audiences, it is time you invest in a new one. Your website will have an attractive design to convey a fabulous impression on your clients and customers.

For a complete range of website design services, you may get in touch with the professionals at Deep Media today.